TO LOVE: Jamaica Launches Anti-Homophobia Campaign with 'Unconditional Love' PSA

Jamaican LGBT rights group  J-FLAG has launched a PSA campaign to be broadcast on Jamaican TV this month intended to combat homophobia by encouraging Jamaicans to love and support their LGBT family members.

The PSA features former Miss Jamaica World and Miss Jamaica Universe Christine Straw, and her brother Matthew.

J-Flag reports: “Homophobia must be eliminated [in Jamaica] immediately” was the rallying cry of Pamela E Bridgewater, the United States Ambassador to Jamaica. “The US Mission joins all partners in the fight against homophobia [because] as President Obama says, no one should be hated because of who they love,” she stated.