The first march took place on March 7, 1965, organized locally by Bevel, Amelia Boynton, and others. State troopers and county possemen attacked the unarmed marchers with billy clubs and tear gas; the event gained the name "Bloody Sunday". Law enforcement beat Boynton unconscious; media publicized a picture of her lying wounded on the bridge worldwide.
PLUS..."We Are the World" was released on March 7, 1985, as the only single from the album. A worldwide commercial success, it topped music charts throughout the world and became the fastest-selling American pop single in history. The first ever single to be certified multi-platinum, "We Are the World" received a Quadruple Platinum certification by the Recording Industry Association of America. However, the song garnered mixed reviews from journalists, music critics, and the public. Fans enjoyed hearing racially and musically diverse recording artists singing together on one track, and felt satisfied in buying "We Are the World", knowing that the money was going to charity. Other individuals, including many commentators in the rock press, were disappointed that the song did not challenge listeners as to why famines occur in the first place, and felt that the lyrics were self-aggrandizing.
Awarded numerous honors—including three Grammy Awards, one American Music Award, and a People's Choice Award—the song was promoted with a critically received music video, a home video, a special edition magazine, a simulcast, and several books, posters, and shirts. The promotion and merchandise aided the success of "We Are the World" and raised over $63 million for humanitarian aid in Africa and the US.
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