“It really paints this picture of gay men as these sort of disease-ridden vessels, and so the message is really sort of, ‘Stay away from gay men,’” said Francisco Roque, director of community health for GMHC. Roque said the ad had a “horror movie” like quality with eerie music that appeared to demonize gay men.
In a statement, the city’s Department of Health said, “Silence is no solution when the number of new HIV diagnoses among” men having sex with other men is up by more than 50% in eight years.
“In developing this video spot, we tested various approaches in focus groups,” said the statement. “The spot was informed by that process and by lessons learned from our successful anti-smoking efforts. It was also carefully vetted for technical accuracy.
The Health Department says it has no intention of dropping the ads, which will run on cable and network TV for two weeks this month, and two weeks next month.
It's been a neglected area of health care research, because people don't think of LGBTs as having health issues different from the general population, and because the government wasn't supportive of research in this area.Aceclofenac-Paracetamol
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