CULTURE: The Situation Will Earn $5M This Year (as long as he keeps his killer abs)!

Today’s true WTF moment: Mike “The Situation” Sorrentino is on track to earn $5 million this year. That’s more than Michael Cera earned for Scott Pilgrim or Don Cheadle earned for Iron Man 2, for those of you keeping track. How in the world did this happen? A source tells the Hollywood Reporter the Jersey Shore star earns $60,000 per episode, and will rake in $1 million in appearance fees (you can have the "GTL" champ appear at your party for $15,000 to $50,000).

Then there’s his fitness video, supplement line, autobiography, vodka endorsement, rap song, clothing line, and, yes, potential movie roles. "We are really excited about all the opportunities coming Mike's way," says his manager. “Our goal has always been to try to build a brand if the situation presented itself.” (No pun intended?) “People told him to enjoy his 15 minutes of fame and that he wouldn't last. I think we can agree he's extended it to at least 17." (Speaking of his rap song, you can listen to it here. You're welcome.)