Gay TV as we know it is dead.
Just as MTV pulled the plug on music programming in the '90s, the network's younger, swishier cousin, Logo, has decided to say goodbye to its original raison d'être: gay-focused television. One reaction has been to bemoan the news and call Logo a traitor for walking out on its community. But given the current state of Logo's programming, the decision just may be a blessing in disguise for the gay rights movement.
None of Logo's upcoming series include gay characters in "lead" roles, according to a press release announcing coming programming changes, first revealed by Queerty. Instead, the network has opted to green-light only female-friendly, gayish knock-offs of the reality shows Toddlers & Tiaras and Mob Wives, with show titles like Eden Wood's World and Wiseguys. Even RuPaul's Drag U is getting a revamp to reach a more mainstream audience. In other words, the new Logo will be a Cuisinart-blended cocktail of Bravo, Lifetime, and Oxygen, with a pink boa as garnish.
Why the change? Most LGBTs don't see showcasing their sexual orientation as a priority on television, according to a study Logo conducted. This isn't surprising. Most real-life conversations don't start with "Hi, I'm a homo." Instead, we define ourselves as electropop fans and Foursquare addicts and cat freaks who just happen to be gay. However, just because we don't lead with "I'm gay" doesn't mean we don't want to see gays on reality shows altogether.
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