Rick Santorum must take the lion's share of the blame for the fact that Dan Savage's 2003 fecal matter prank, a response to Santorum's statements comparing gay sex to "man-on-dog" sex, still sits near the top of Google's search results for his last name, a Search Engine expert tells the NYT:
“He hasn’t maintained any type of official ‘residence,’ if you will, for himself online,” Mr. Sullivan wrote in an e-mail. “So he can’t build up links to the right place, which in turn would help him rise, and here he is doing it again. He’s effectively redirected all the ‘calls’ to his official number and pointed them to some call center, in Internet terms.”
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