CULTURE: No Trademark for 'The Situation'

Sorry, The Situation: No trademark for you. Jersey Shore cast member Mike Sorrentino attempted to trademark his well-known nickname (technically, the name he gave to his own abs) in order to market (what else?) T-shirts and underwear. His bid was denied because it's too similar to a "Situation" trademark issued last year for an apparel and shoes retailer, the Smoking Gun reports. Even worse: Poor Mike just lost a chance to trademark his own last name, as well.

Maybe he could file a PATENT on his abs?