British men only have to wait a little longer to get a pill that should help them last a lot longer. Priligy, a drug designed to prevent premature ejaculation, launches in the country tomorrow, reports the Daily Mail. When taken 1 to 3 hours before sex, the pill has been shown to help the men who suffer from the condition last three times as long.
By adjusting serotonin levels in the brain, Priligy gives men more control over when they climax—and that increased control can last up to 24 hours, a detail that might make the price tag easier to justify: The drug goes for about $40 per pill.
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