34,415 respondents from the lesbian, gay, bisexual and transgender (LGBT) communities in 123 countries participated in the 8th annual survey. 170+ LGBT media, events and organizations worldwide partnered with CMI in this year’s study, helping to gain wide representation from across the community.
The media consumption, purchasing patterns, and motivations of a 25 year old single gay man living in New York City are completely different than those of a lesbian couple in their 60’s living in Sedona, Arizona. By attracting large numbers of respondents, CMI is able to look at the many segments within LGBT. Study insights provide companies and organizations with an understanding of how the LGBT community sometimes responds as one voice, or when demographic differences such as gender, age, and geographic residence are far more important.
