ACON has put out a very progressive new campaign to stamp out the transmission of HIV. It's targeted toward gay men, and its mission is to get everyone tested regularly. These kinds of campaigns have to walk that razor's edge between not stigmatizing the HIV-positive, while not scaring off the HIV-negative. But there's more to this one, watch and listen.
Knowledge is power - so if you know your status, you can go on treatment - and get your viral load down to undetectable. The voice of the campaign is familiar, with its message much like we hear on the street. At the film festival opening night, it received an ovation.
