To attract moviegoers in the Philippines, “Bwakaw” is being marketed as a comedy, with ads and trailers highlighting its lighter moments, including an upbeat poster that shows Bwakaw perched on Rene’s shoulder. Producers thought it would be an “easier sell,” Mr. Robles Lana said, noting that locally made comedies and horror movies dominate the country’s box office.
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Wednesday, September 26, 2012
(SHOWCASE) Film Explores a Gay Man's Twilight Years!
To attract moviegoers in the Philippines, “Bwakaw” is being marketed as a comedy, with ads and trailers highlighting its lighter moments, including an upbeat poster that shows Bwakaw perched on Rene’s shoulder. Producers thought it would be an “easier sell,” Mr. Robles Lana said, noting that locally made comedies and horror movies dominate the country’s box office.
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